Case Study: Oregon Surgical Institute builds a lifestyle healthcare brand with ROOT3

Oregon Surgical Institute streamlines same-day outpatient total joint replacement with ROOT3

The Oregon Surgical Institute faced the challenge of converting from a standard business into a distinctive brand that could break with healthcare convention. They partnered with the vendor ROOT3 to reposition themselves as a premier surgical destination and establish their leaders as visionaries in the field.

ROOT3 implemented a comprehensive branding and digital solution. They created a refined visual identity that leveraged the Pacific Northwest backdrop and centered on patient stories. The solution included a new website featuring web-based patient education and streamlined scheduling tools to enhance the patient experience. Through this work, ROOT3 successfully established a locally-focused brand for the institute that achieved national acclaim.

Oregon Surgical Institute