Case Study: RSPB boosts invasive species biosecurity awareness with Root Studio

RSPB launches award-winning Biosecurity for LIFE campaign with Root Studio

The customer, RSPB, a major UK charity, established a new initiative called Biosecurity for LIFE to prevent the accidental introduction of invasive predators to protected islands. Their challenge was to build awareness for this fledgling project. They enlisted Root Studio to create a powerful brand, an awareness campaign, and a website.

Root Studio developed a clean, contemporary, and eye-catching brand with a bold logo and color palette. The solution included a flexible marketing campaign with exhibition displays, illustrated maps, and educational materials for various audiences. The vendor also designed the project's website and provided unique tools like lightweight, modular exhibition displays and rodent detector cards to support the initiative.

RSPB