Case Study: Recap improves crypto tax website conversions with Root Studio

Recap streamlines landing pages with Root Studio in section-by-section redesign

Recap, a privacy-focused crypto tax SaaS company, faced a challenge with its website content and user experience, seeking to streamline its message and boost conversions. They enlisted the design services of Root Studio to conduct an independent review and redesign of their key landing pages.

Root Studio implemented a solution beginning with workshops to create User Empathy and Journey Maps, building a full picture of the target audience. This framework was used to challenge and evaluate the website's content and design, driving out the core value proposition through their process. The customer reported that Root Studio delivered excellent results as a reliable design partner.

Recap