Case Study: New Theatre Royal achieves a magical new brand identity with Root Studio

New Theatre Royal gives Lincoln’s oldest theatre a magical makeover with Root Studio in 4 pantomime brand launches

New Theatre Royal, a historic Victorian theatre in Lincoln, sought a refreshed brand identity to support its regeneration and promote its popular homegrown pantomimes. They partnered with Root Studio for branding and logo design services to capture the venue's unique history and charm.

Root Studio created a distinctive vintage style for the theatre's pantomime brands, incorporating quirky characters and typography. The vendor's work was described as a game changer within the industry, leading to a unique and striking look that celebrated the theatre's character. The customer also praised Root Studio for delivering great design, exemplary customer care, and a continuous flow of creative ideas.

New Theatre Royal