Case Study: Lincs & Notts Air Ambulance achieves distinctive charity lottery branding with Root Studio

Lincs & Notts Air Ambulance creates a standout charity lottery brand with Root Studio

Lincs & Notts Air Ambulance approached Root Studio with the challenge of creating a new brand for their charity lottery that would stand out from the conventional designs typically used by other charity lotteries. They wanted to move away from clichéd imagery like floating lottery balls.

Root Studio developed a colorful and engaging branding solution that focused on the three-dimensional movement of the charity's helicopters. This concept was used to create dynamic, looping designs for the core lottery brand and its sister game, the LNAA Prizebuilder. The new branding successfully broke away from traditional lottery design conventions.

Lincs & Notts Air Ambulance