Case Study: Lincoln Student Union achieves a standout Freshers Week brand with Root Studio

Lincoln Student Union creates the one and only official Freshers Week with Root Studio

The Lincoln Student Union, facing new independent competition for its Freshers Week, approached Root Studio for a rebrand. The challenge was to create a distinctive and unmistakable personality that would set the official university event apart from competitors who primarily focused on alcohol-centric activities.

Root Studio implemented a comprehensive rebranding solution that included branding, logo design, print materials, illustration, animation, and website design. The new vibrant brand successfully helped the Lincoln Student Union stand out by promoting its more rounded introductory experience for new students. A representative from the Student Union stated that working with Root was fantastic and that the final product was definitely the refresh they needed.

Lincoln Student Union