Case Study: Hamira achieves a royal-inspired fusion tearoom brand with Root Studio

Hamira creates Indian-inspired branding with Root Studio

Hamira, an Indian-inspired fusion tearoom in Leicester, required branding that reflected its unique heritage and menu. The challenge was to create an identity that captured the owner's deep personal connection to the town of Hamira in India. Root Studio was engaged to provide branding and logo design services to meet this need.

Root Studio developed a brand identity centered on the royal heritage of the namesake town, incorporating an elegantly hand-drawn peacock icon perched on a tea caddy. The solution used a sumptuous color palette of dark blues, greens, and gold to convey a sense of luxury. The client reported that the process was fun and exciting, praising Root Studio for its amazing creativity, exceptional talent, and slick, professional service filled with passion.

Hamira