Case Study: Chester Zoo Enhances Visitor Navigation and Wildlife Storytelling with Root Studio

Chester Zoo delivers interpretation and signage across 5 project areas with Root Studio

Chester Zoo, a renowned UK conservation and leisure attraction, required engaging graphic design to bring the stories of its inhabitants to life and to help visitors navigate its various exhibits. They partnered with Root Studio for services including branding, illustration, signage, and interpretation design to address this challenge.

Root Studio implemented a comprehensive solution, creating a wide range of large-scale interpretation panels featuring hand-drawn animal illustrations, infographics, and enclosure plans. They also produced detailed species anatomy drawings and contributed to international conservation efforts, such as designing a children's book for the Silent Forest Campaign. The vendor's work successfully enhanced the visitor experience and supported the zoo's educational and conservation goals, with the client noting that Root Studio consistently delivers crowd-pleasing designs.

Chester Zoo