Case Study: Air & Space Institute achieves a futuristic, aspirational brand with Root Studio

Air & Space Institute (asi) launches a £15m HQ brand experience with Root Studio

Root Studio was commissioned by the Air & Space Institute (ASI) to create a new brand identity. The challenge was to develop a flexible and adaptable brand that would appeal to a wide range of audiences, from young students to industry stakeholders, while also achieving a futuristic and highly technical look to excite potential recruits.

The solution implemented by Root Studio included comprehensive branding and logo design inspired by natural events like the northern lights, a modern website with interactive elements, wayfinding signage for their new campus, and prospectus design. The result was a cohesive and aspirational brand environment that successfully met its goals. Root Studio's work was highly praised by the client for being creative, efficient, and customer-focused.

Air & Space Institute (asi)