Case Study: Whole Foods Market helps launch wildbrine into a nationally recognized category with ROOT Marketing & PR

Whole Foods Market turns a wildbrine launch into 17 earned media placements with ROOT Marketing & PR

Whole Foods Market selected wildbrine's Fermented Chickpea Salad for an exclusive launch, presenting the unique challenge of introducing consumers to an entirely new refrigerated food category. The brand needed to do more than generate publicity; it had to educate shoppers on the product and build confidence among retailers that the category had staying power. ROOT Marketing & PR was engaged to develop an integrated earned media campaign to address this challenge.

ROOT Marketing & PR developed a campaign that positioned the product at the intersection of growing food trends like gut health and plant-based protein. The solution included securing media placements, partnering with a strategic influencer for educational content, and pursuing industry awards for third-party validation. The results included 17 earned media features, such as a segment on Fox & Friends, coverage in major trade publications, and winning the Mindful Awards Grab-and-Go Snack Product of the Year, which helped transform the launch into a nationally recognized product story.

Whole Foods Market