Case Study: Savory Spice heats up gift guide coverage with ROOT Marketing & PR

Savory Spice earns 60 pieces of coverage in 7 months with ROOT Marketing & PR

Savory Spice, a retailer of hand-crafted spices and artisanal goods, sought to increase its visibility through e-commerce holiday gift guides. The company hired the vendor ROOT Marketing & PR to lead a targeted earned media relations campaign to achieve this initial goal.

ROOT executed a research-driven strategy, pitching curated gift sets and organizing a media event. This approach secured widespread coverage, including 60 placements reaching 382 million readers. The campaign contributed to a year-over-year sales increase for Savory Spice and earned ROOT a Gold PRSA award for their work.

Savory Spice