Case Study: Origin Milk achieves national and regional media coverage with ROOT Marketing & PR

Origin Milk secures 25 pieces of coverage with ROOT Marketing & PR

Origin Milk, an Ohio-based dairy company, launched its heritage A2 milk products in Colorado retailers. Their challenge was a lack of consumer awareness about both their brand and the benefits of A2 dairy products. The vendor, ROOT Marketing & PR, was engaged to provide public relations and marketing services.

ROOT Marketing & PR implemented a multi-pronged strategy to position Origin Milk as regenerative dairy experts. This involved crafting compelling messaging around their backstory, leveraging local partnerships for regional media interest, and securing chefs and bloggers to create recipe content. The results included 25 media placements, such as features in the Denver Business Journal and 5280 magazine, along with recipe coverage in numerous local publications and multiple TV segments.

Origin Milk