Case Study: Motherlove achieves national PR reach with ROOT Marketing & PR

Motherlove earns 40 pieces of coverage in 7 months with ROOT Marketing & PR

Motherlove, a line of herbal products for new and expecting moms, needed to share the story of its recent rebrand and new packaging with its target audience and the natural products industry. The company hired ROOT Marketing & PR to execute a strategic public relations campaign to introduce the refreshed brand.

ROOT developed key messaging and a targeted media relations plan, securing 40 pieces of coverage with a potential readership of 378 million. This included placements in top-tier outlets like The New York Times and resulted in over 1,500 social shares. For this successful campaign, ROOT also won a PRSA Colorado silver pick award for earned media relations.

Motherlove