Case Study: Mind Blown achieves major media coverage and retail growth with ROOT Marketing & PR

Mind Blown secures 51 media placements in 9 months with ROOT Marketing & PR

Mind Blown, a plant-based seafood company, faced the challenge of standing out in a competitive market to support its retail growth strategy. They hired the vendor ROOT Marketing & PR to execute a media relations campaign aimed at securing top-tier press coverage.

ROOT Marketing & PR developed a targeted media strategy that leveraged the company's celebrity chef investors. This solution secured 51 media placements with a potential readership of 619 million, leading to Mind Blown's entry into five new retail markets. The campaign also earned ROOT a Gold Pick PRSA award for earned media relations.

Mind Blown (the Plant-based Seafood Company)