Case Study: Kyoto Botanicals achieves national media coverage with ROOT Marketing & PR

Kyoto Botanicals earns nearly 40 stories in 4 months with ROOT Marketing & PR

Kyoto Botanicals faced the challenge of breaking through in a saturated CBD market, where media and influencers were often reluctant to cover such products. They hired ROOT Marketing & PR to craft a compelling story that would distinguish them from thousands of other companies and secure meaningful press coverage.

ROOT Marketing & PR identified Kyoto Botanicals' unique founder story and natural products as key differentiators. Their solution involved mailing product samples to media, leveraging editorial calendars for timely pitches, and utilizing affiliate partnerships. This approach secured nearly 40 media stories in just four months, reaching an online readership of over 32 million in outlets like Thrillist and Green Entrepreneur.

Kyoto Botanicals