Case Study: Hannah Hopkins Restaurants beats the off-season with ROOT Marketing & PR

Hannah Hopkins Restaurants earns 71 media placements in 15 months with ROOT Marketing & PR

Hannah Hopkins Restaurants, a group of three beloved restaurants in Steamboat Springs, faced the challenge of staying relevant and increasing year-round patronage amidst growing competition and seasonal tourism slowdowns. They partnered with ROOT Marketing & PR for a strategic public relations campaign.

ROOT implemented a media relations-driven PR plan, re-engaging local press and pitching national and feeder-city outlets with targeted story angles about the restaurants' leadership, food programs, and year-round appeal. This strategy secured 71 media placements with a potential readership of 227 million and generated an estimated 575,000 impressions, successfully boosting the group's profile locally and among tourists.

Hannah Hopkins Restaurants