Case Study: Fermented Food Holdings boosts brand recognition with ROOT Marketing & PR

Fermented Food Holdings earns 137.7 million impressions with ROOT Marketing & PR

Fermented Food Holdings, a leading producer of fermented and functional foods, faced the challenge of low brand recognition for its parent company despite having a portfolio of award-winning brands. Their overarching goals were to increase visibility to fuel business growth and establish thought leadership in the industry. They engaged ROOT Marketing & PR to develop and execute a communications strategy.

ROOT developed key messaging and crafted a press release to announce the appointment of the company's first CEO. They distributed the release and conducted targeted media outreach. This campaign secured coverage in over 462 outlets, generating 137.7 million media impressions, and included placements in top target publications and a podcast interview, significantly raising the company's profile.

Fermented Food Holdings