Case Study: Bubbies Fine Foods achieves 13% year-over-year growth with ROOT Marketing & PR

Bubbies Fine Foods earns 66 media hits and 13% growth with ROOT Marketing & PR

ROOT Marketing & PR partnered with Bubbies Fine Foods, a decades-old fermented foods company with an iconic brand, to address the challenge of standing out as an innovative leader in a competitive market. The customer needed to expand retail opportunities by boosting its profile with consumers and retailers.

The solution involved ROOT developing targeted key messaging and a media relations plan, pitching compelling story angles to top-tier lifestyle and trade outlets. This effort secured 66 pieces of high-profile media coverage. As a result, Bubbies experienced 13 percent year-over-year growth and won a PRSA award for the campaign.

Bubbies Fine Foods