Case Study: WebBeds scales sales enablement with Rooster Punk

WebBeds uses Rooster Punk to build 8 synthetic personas and scale sales enablement

Rooster Punk was engaged by WebBeds, a major B2B travel distributor, to help scale its sales enablement. The challenge was to move beyond generic sales claims and develop a compelling human story that would resonate across a diverse range of hotelier customers, from independent operators to global chains, who felt a shared disillusionment and loss of control over their distribution.

To solve this, Rooster Punk used AI to create a cast of eight synthetic hotelier personas based on initial research. These virtual personas allowed the agency to rapidly test and refine the emerging brand story, "We put the world in your hands," which positioned WebBeds as a partner that returns control to the hotelier. This process provided the depth of a focus group with the speed of AI, enabling Rooster Punk to deliver a credible, customer-centric proposition that was thoroughly pressure-tested before launch.

WebBeds