Case Study: TeamViewer redefines digital workplace growth with Rooster Punk

TeamViewer wins enterprise table in the USA with Rooster Punk

TeamViewer, a provider of remote connectivity solutions, had built a strong reputation in the mid-market for its IT support tools. However, its broader suite of enterprise solutions for the digital workplace was not widely recognized, and this perception limited its growth potential with high-value customers. To address this, they partnered with the marketing agency Rooster Punk to reposition the brand.

Rooster Punk developed a global campaign repositioning TeamViewer as a strategic enabler powering the new world of digital work. The solution included a hero film, high-impact out-of-home advertising, thought leadership content, and a launch at the Miami Grand Prix. This strategy successfully moved TeamViewer up the value chain, giving them a clear presence in the US enterprise market and establishing them as a key player in the digital workplace category.

TeamViewer