Case Study: TeamViewer changes enterprise perceptions with Rooster Punk's "Before" campaign

TeamViewer scales a global campaign with 40+ headlines using Rooster Punk

TeamViewer, a remote connectivity and digital workplace solutions provider, faced the challenge of being perceived primarily as a reactive remote IT support tool. They needed to reframe their brand image to showcase their broader, proactive capabilities for enterprise buyers. They engaged the marketing agency Rooster Punk to create a new awareness campaign.

Rooster Punk developed a copy-led campaign built around the concept of "before," using headlines that started with "Before" to dramatize moments just prior to IT or machinery failures. The solution highlighted TeamViewer's ability to fix issues proactively. The campaign was rolled out globally across out-of-home media, trade shows, and digital advertising. Rooster Punk equipped TeamViewer with a detailed playbook and over 40 headlines to ensure consistent global execution, with initial appearances at major events like the Gartner summit and Hannover Messe.

TeamViewer