Case Study: Sogeti stands out with Rooster Punk’s "Right here. Right now." brand positioning and Geti the Yeti

Sogeti launches Geti in 2026 with Rooster Punk

Sogeti, a part of the Capgemini Group, needed a powerful brand positioning to stand out in a crowded market and articulate what makes its agile, client-proximate model different. They engaged the marketing agency Rooster Punk to help define and express their core essence in a compelling outward-facing narrative.

Rooster Punk developed the "Right here. Right now." brand positioning and then created a bold brand mascot, Geti the Sogeti Yeti, to embody this story. The solution was highly successful, with the character becoming a long-term global brand asset that significantly accelerated awareness and resonated deeply with the audience.

Sogeti