Case Study: NTT DATA turns DEI ambition into action with Rooster Punk

NTT DATA turns DEI ambition into action with Rooster Punk across 4 inclusion initiatives

NTT DATA had made a board-level commitment to diversity, equity, and inclusion (DEI) but faced the challenge of turning that ambition into everyday action across its large, complex global organization. They needed a robust plan to help every employee understand what inclusion looks like in practice, moving beyond belief to measurable behavior. To achieve this, they partnered with vendor Rooster Punk for a strategic storytelling and internal communications initiative.

Rooster Punk implemented a deep listening process and built a strategic platform centered on the proposition "Creating Inclusion Together." The solution included an inclusion roadmap, a hero brand film, a unified messaging platform, and comprehensive playbooks. This gave NTT DATA the tools to activate the campaign globally with confidence. The results included joined-up employee resource group initiatives, inclusive recruitment updates, new external partnerships, and visibility campaigns, successfully embedding DEI into the company's daily culture and translating ambition into action.

NTT DATA