Case Study: Elavon drives leads beyond expectations with Rooster Punk's beatboxing EPOS campaign

Elavon boosts leads with Rooster Punk as video hits 1% CTR and display 2% CTR

Elavon, a payments specialist, had developed a new EPOS system for cafes and restaurants but needed a creative marketing campaign to promote it. They partnered with the marketing agency Rooster Punk to launch the product and generate leads.

Rooster Punk created a video campaign featuring beatboxing baristas to demonstrate the system's seamless operation. The video was distributed through targeted digital and print advertising, supported by content syndication. This campaign generated leads well above expectations, with a strong 1% click-through rate for video ads and a 2% rate for display ads.

Elavon