Case Study: Colt Technology Services simplifies its brand and customer experience with Rooster Punk

Colt Technology Services simplifies brand identity and voice with Rooster Punk

Colt Technology Services, a global digital infrastructure provider, faced the challenge of an enterprise technology sector overwhelmed by complexity, which was hindering customer progress and creating friction. To differentiate itself, Colt needed to signal a new mission centered on customer experience and simplicity, prompting them to engage vendor Rooster Punk for a new brand positioning, visual identity, and voice.

Rooster Punk developed a new brand promise, "The Extraordinary Everyday," supported by a pared-back visual identity and a direct, concise tone of voice. This comprehensive refresh positioned Colt as a partner built for action and delivery, transforming the brand from passive to active. The solution was central to an extensive internal change program and successfully helped Colt stand out in a crowded market by embodying simplicity and reducing friction for its customers.

Colt Technology Services