Case Study: Allica Bank boosts brand awareness and account openings with Rooster Punk

Allica Bank boosts branded search 14x with Rooster Punk

Allica Bank, a new business bank aiming to revolutionize its industry, faced the challenge of building trust and awareness with a modest media budget. They were an unknown entity in a sector dominated by large banks and needed to win the attention of a sceptical audience of small business owners. The marketing agency Rooster Punk was tasked with creating a campaign to overcome this.

Rooster Punk's solution was the creation of a distinctive "Money hat" brand asset, a bright orange bowler that symbolized a return to traditional service values. This idea was executed across a targeted media plan including TV, radio, and out-of-home advertising. The campaign drove a 14x increase in branded search and a 100% increase in account openings, successfully launching Allica Bank which was later named the UK's fastest-growing fintech.

Allica Bank