Case Study: Access Group unlocks new revenue with Evo by Rooster Punk

Access Group boosts visibility and opens new markets with Rooster Punk

Access Group, a rapidly growing software company with a diverse portfolio, faced the challenge of customer fragmentation. Their users experienced them as a collection of separate tools rather than one connected business. To address this and unlock new revenue, they developed an AI platform called Evo and partnered with Rooster Punk to launch it effectively in a competitive market.

Rooster Punk developed a warm, human-centric campaign with the creative concept "It's not magic. It's Evo." This approach focused on how the AI helps users work better without trying, resonating with non-technical audiences. The solution included a launch film, sales materials, and internal activation toolkits. The campaign successfully gave Access Group a consistent story, opened new markets and revenue streams, and drove fast growth. The vendor, Rooster Punk, helped spark conversations and received positive feedback from the client's internal sales team.

Access Group