Case Study: Sodexo creates an engaging employee benefits experience with Rooster Marketing

Sodexo launches Money Boost portal with Rooster Marketing and achieves a 39% bounce rate

Sodexo, a major food services and facilities management company, engaged Rooster Marketing to help its benefits and rewards service arm. The challenge was to revolutionize employee benefits with a new scheme and to support it with a bespoke web portal and a fitting brand identity.

Rooster Marketing created the "Money Boost" brand identity, complete with custom illustrations and a promotional video. The agency then designed and built a user-friendly web portal that served as the core of the campaign, allowing employees to set up savings goals. The portal achieved excellent engagement, with a low bounce rate of 39% in its first two months.

Sodexo