Case Study: Mercedes-Benz boosts engagement with Rooster Marketing

Mercedes-Benz boosts email open rates to 50% with Rooster Marketing

Mercedes-Benz retail group approached Rooster Marketing during an uncertain period seeking to raise awareness, engagement, and sales. The challenge was to elevate their digital communications to match the premium quality of their brand and products.

Rooster Marketing developed a custom email template with tightened, high-end messaging and subtle animated gifs to grab attention. They also created a softer, more caring creative campaign for aftercare services and a series of targeted digital ad banners for diplomatic sales. The solution resulted in consistent email open rates of around 50%, improved engagement, and no unsubscribers.

Mercedes-Benz