Case Study: LEE Filters achieves a modern, user-friendly brand experience with Rooster Marketing

LEE Filters launches a lightning-fast eCommerce journey with Rooster Marketing

LEE Filters, a manufacturer of precision optical filters for photography and film, partnered with Rooster Marketing to address several technical and design challenges. They sought to modernize their brand presentation and redesign their website to improve its structure, user journey, and the way technical information was delivered to users.

Rooster Marketing completely redesigned the LEE Filters website, creating a more sophisticated user experience with improved product pages and comparison tools. They developed a members-only area for exclusive content, updated technical graphs for clearer data, and produced high-quality product photography. The solution also included a standalone microsite for their LEE100 system and a new bespoke eCommerce platform for direct sales. Rooster provided comprehensive brand guidelines to ensure consistency across all applications.

LEE Filters