Case Study: Highwood Group achieves faster, clearer property marketing with Rooster Marketing

Highwood Group builds for one of the UK’s 100 fastest-growing companies with Rooster Marketing

Highwood Group, a fast-growing UK homebuilder, needed to refine its brand hierarchy and create cohesive marketing materials for developments like North Stoneham Park. They engaged Rooster Marketing for strategic brand development, digital design, and content creation.

Rooster Marketing implemented a comprehensive solution. They refined the master brand and sub-brands, established clear guidelines, and produced photography, CGI visualizations, and a series of websites. A key feature was an interactive map connected to the sales CRM, which allowed users to filter properties and provided Highwood with valuable data on buyer preferences. Rooster's work ensured consistent, functional branding across all formats, from digital platforms to construction site signage.

Highwood Group