Rooster Marketing
32 Case Studies
A Rooster Marketing Case Study
Rooster Marketing was engaged by Downside School, a historic independent boarding and day school, to address the challenge of unifying the four distinct aspects of its community—The School, The Monastery, The Library, and Old Gregorians—into a single, compelling digital offering. The school needed a seamless integration to better present its unique character to prospective families.
The solution involved creating an award-winning, responsive website supported by art-directed photography and original video content. Rooster Marketing implemented a comprehensive digital strategy, including SEO and PPC campaigns, to promote the school and its sixth form. The results were a beautifully unified online presence that successfully brought the school's personality closer to its key audience of prospective parents, supported by printed promotional materials using the new design language.