Case Study: Elekta advances global cancer treatment marketing with Rooster Marketing

Elekta boosts global brand consistency with Rooster Marketing’s digital guidelines and real-time ROI calculator

Elekta, a global leader in cancer treatment radiotherapy technology, engaged Rooster Marketing for comprehensive support in advancing its brand. The challenge involved creating a brand identity for a breakthrough new product and developing a wide range of global marketing assets and tools to support sales and ensure international brand consistency.

Rooster implemented a full-spectrum solution, beginning with deep research and the creation of the 'Unity' product branding. They delivered website design, interactive sales playbooks, a real-time ROI calculator, global art direction, photography, CGI, and comprehensive digital brand guidelines. This work provided Elekta with a coherent and powerful market presence. The ROI calculator directly contributed to sales, becoming a key part of the internal sales process, while all materials ensured a consistent and premium brand experience worldwide.

Elekta