Case Study: Buckfast Tonic Wine refreshes its brand and website with Rooster Marketing

Buckfast Tonic Wine refreshes brand with Rooster Marketing after 126 years

Buckfast Tonic Wine, a historic drink created by monks, lacked a consistent marketing practice despite its long-standing cult status in the UK. They engaged Rooster Marketing to help reposition their brand and understand the potential benefits and risks of launching a formal marketing campaign.

Rooster Marketing conducted workshops and industry interviews to define the brand's core elements. The solution included a new campaign centered on the brand's traditional aesthetic and signature yellow color, a redesigned website, and the creation of new social media channels. A key part of the rollout was the introduction of Buckfast in 250ml cans. The campaign message, "Discover the Legend," was designed to grow the product's reach without alienating its existing loyal fanbase.

Buckfast Tonic Wine