Case Study: Greater Cleveland Volunteers achieves record attendance and awareness with Roop & Co media campaign

Greater Cleveland Volunteers boosts Pickle Fest attendance 25% with Roop & Co

Greater Cleveland Volunteers (GCV), a nonprofit organization, needed to significantly expand the visibility and attendance of its annual Cleveland Pickle Fest fundraiser. Their previous promotional efforts had generated limited media coverage and awareness. GCV partnered with Roopco to develop and execute a targeted media relations campaign to build greater awareness and drive higher attendance.

Roopco implemented a strategic, multi-phase media campaign that included targeted outreach, pitching unique event angles, and facilitating live coverage. This resulted in media placements more than tripling year-over-year and a 15x increase in overall media reach. As a direct result, the event saw a 25% year-over-year increase in attendance. The campaign also significantly strengthened GCV's brand recognition across Northeast Ohio.

Greater Cleveland Volunteers (gcv)