Case Study: Cleveland Irish Cultural Festival boosts awareness and attendance with Roop & Co

Cleveland Irish Cultural Festival boosts attendance with Roop & Co after 900% Facebook reach growth

The Cleveland Irish Cultural Festival (cicf) faced the challenge of elevating awareness for its 40th anniversary, strengthening engagement with its loyal audience, and attracting new attendees amidst a crowded summer events season. To achieve these goals, cicf partnered with Roop & Co for an integrated B2C marketing campaign to amplify visibility and drive ticket sales.

Roop & Co executed a multi-channel campaign leveraging storytelling, digital advertising, traditional media, out-of-home placements, and earned media outreach. The results were substantial, including a more than 900% increase in Facebook reach and a double-digit percentage increase in attendance. The efforts by Roop & Co successfully positioned the milestone festival as a must-attend regional event.

Cleveland Irish Cultural Festival (cicf)