Case Study: BD creates a virtual laboratory showroom for immersive product presentations with rooom

Virtual Showroom for BD A 3D Laboratory for the Presentation of Medical Devices & Laboratory Solutions

The medical technology provider BD faced a challenge when the COVID-19 pandemic reduced opportunities for in-person events, making it impossible to present products and interact with customers at conferences. They needed an innovative alternative to traditional exhibition booths for their virtual and hybrid events. BD turned to the vendor rooom to implement a virtual exhibition booth solution.

rooom created a customized, interactive 3D showroom designed as a virtual laboratory. The solution allowed BD to present their medical devices in an immersive environment, complete with interactive 3D product models, informational documents, and videos. This enabled BD's sales team to give virtual guided tours to customers, maintaining personal exchange and effectively presenting laboratory solutions. The project was so successful that it became the start of a continuing partnership, with BD gaining a powerful new sales and marketing tool from rooom.

BD