Case Study: LEG Thuringia boosts international networking with rooom’s virtual event platform

Virtual exhibition stands at the Flying Fair Thuringia For more success on international markets!

The customer, LEG Thuringia (a state development corporation), sought a way to maintain international business outreach for local companies during the pandemic. They partnered with rooom to create a persistent, interactive virtual event platform to replace in-person trade fairs.

rooom implemented a year-round virtual exhibition, the "Flying Fair Thuringia," using its platform to create a digital twin of LEG's headquarters with multiple exhibition halls. The solution provided interactive booths, enabling 35 companies to network globally and host country-specific events. The agile platform from rooom facilitated valuable international contacts and provided a sustainable, flexible tool for future hybrid events.

LEG Thuringia

Stefan Blechschmidt

Team Leader Thuringia International