Case Study: Deutsche Telekom delivers an interactive virtual management meeting with rooom

This year's Telekom Top Management Meeting Digital solution with us

The customer, Deutsche Telekom, faced the challenge of recreating their prestigious annual Top Management Meeting (TMTM) as a virtual event during a time when their usual physical venue was inaccessible. They partnered with the vendor rooom to use its event platform to build a digital experience that could host over 800 global executives for networking and strategy sessions.

rooom implemented a highly detailed, interactive 3D virtual twin of the original Bonn conference center, complete with networking features, live streams, and innovative tools like video matchmaking. The solution successfully delivered a professional and engaging event with a high degree of interaction and no technical issues, receiving overwhelming feedback. The success has led Deutsche Telekom to consider using rooom for potential virtual or hybrid events in the future.

Deutsche Telekom