Case Study: IFA sets new standards in hybrid events with rooom

The digital part of the World's largest hybrid electronics trade fair

IFA, a leading global trade show for the electronics industry, faced the challenge of hosting its event during a global pandemic. They needed a digital extension that would not replace but enhance the physical experience, making it location-independent and accessible to an unlimited international audience. The vendor, rooom, provided its event platform, eventCloud, to create this hybrid solution.

rooom implemented a flexible, customized platform featuring interactive 3D exhibition halls, live and on-demand streaming, and networking tools like digital business cards and live chat. This allowed IFA 2020 to become a pioneering hybrid event, setting new industry standards. It was the only major electronics trade show to take place that year, successfully providing added value for both on-site and remote participants and giving exhibitors expanded reach and interaction opportunities.

IFA