Case Study: German Marine Engine Manufacturer boosts B2B sales with rooom’s 3D Metaverse showroom

Metaverse Marketing in the Industry 3D Showrooms for High-Tech Products

A German marine engine manufacturer faced the challenge of making its highly complex, technical products digitally accessible for sales and marketing. The company needed a digital alternative to traditional face-to-face sales to better reach its global customer base. They partnered with rooom to use its rooomProducts service for initial 3D product visualization.

rooom implemented an interactive 3D showroom using its rooomSpaces platform, which featured detailed models created from existing CAD data. The solution included annotations and various media formats to provide comprehensive product information. This allowed the sales team to conduct virtual meetings and training without travel, simplifying and accelerating the sales process. rooom ensured a high level of brand and data protection for the project.