Case Study: BD delivers personalized customer experiences with rooom

How BD used the rooom experience platform to deliver personalized content

The customer BD Biosciences (a unit of BD) needed to create new virtualized and hybrid ways to present its portfolio and deliver customer experiences. In response to changing customer behavior and a strong need for virtualization, BD partnered with vendor rooom to consolidate its projects onto a single platform.

rooom implemented an always-on, multi-purpose experience platform featuring a virtual lab with digital twins in 3D and AR. This allowed BD to provide personalized content based on user profiles and target markets, centralize product documentation, and offer a seamless experience across devices. The solution enhanced BD's customer-centric approach, unified various content types, and provided an easy-to-use CMS for regional departments to manage their own content.

BD

Nicolas Zucchini

Application Specialist & Training Center Manager