Case Study: BMW Group reduces training costs and attracts talent with rooomSpaces

Bavarian Car Manufacturer - Customer Case Study

a bavarian car manufacturer, BMW, faced challenges in training its international workforce and dealers efficiently. The need for regular training on new technologies and standards, combined with high costs for physical training modules and travel, led them to seek a digital solution. They partnered with rooom to implement their rooomSpaces platform for virtual training and events.

rooom created a digital twin of the physical training space using rooomSpaces, enabling on-demand, hybrid, and self-paced learning accessible on various devices. This solution significantly increased the reach of training, shortened implementation periods for new content from months to minutes, and reduced trainer capacity and overall costs for BMW. The success also led other departments like HR marketing to use the virtual spaces for recruiting.