Case Study: Eichplatz Area brings future buildings to life with AR visualization from rooom

Augmented Reality for the Eichplatz Area in Jena

The customer, Eichplatz Area, faced the challenge of fostering public trust and acceptance for a major, and previously controversial, urban redevelopment project in the city of Jena. To create transparency and allow citizens to visualize the future buildings long before construction began, they partnered with the vendor rooom to utilize its augmented reality visualization services.

rooom implemented a solution by transforming the architectural plans into detailed 3D models and developing a custom AR app. This allowed citizens to use their smartphones to view a real-scale, augmented reality projection of the planned buildings on the actual site. The primary result was a significant increase in project transparency, enabling the public to experience and understand the future development three years in advance, which helped build acceptance and trust within the community.

Eichplatz Area