Case Study: Bakerman attracts new customers with rooom's virtual 3D exhibition booth

A virtual booth for Bakerman with goodies in 3D

Bakerman, a manufacturer of frozen bakery products, faced the challenge of reaching customers and showcasing new products after in-person events were cancelled. They partnered with rooom to create a virtual alternative to their physical trade fair booth using the vendor's platform for immersive 3D experiences.

rooom implemented a comprehensive virtual booth that featured 35 scanned 3D product visualizations, interactive avatars for contact, video material, and a 360° tour of the customer's facility. The solution enhanced Bakerman's image as an innovative pioneer and successfully attracted new customers. The impact is measurable through the analysis of click behavior and chat usage within the virtual space.

Bakerman