Case Study: American Underground achieves streamlined conference-room management and scalable growth with Roomzilla

American Underground - Customer Case Study

American Underground, a large coworking hub in Durham, NC supporting 227 companies across 115,000 sq ft, was struggling to coordinate meeting space for 742 daily users and 22 conference rooms. To standardize scheduling and streamline operations, American Underground turned to Roomzilla and its conference room reservation system.

Roomzilla implemented a central reservation platform (in use since July 2013) to manage all 22 conference rooms, improving scheduling and operational efficiency across AU’s campuses. The system helped support AU’s rapid growth—21% year-over-year—with 227 resident companies, 138 hosted events (~10,000 attendees) and $29.8M in venture funding raised by members—outcomes AU credits in part to smoother facilities management enabled by Roomzilla.

American Underground

Garrett Wood

Director of Strategic Initiatives