Case Study: Forum Homini achieves 41% more direct bookings with RoomRaccoon

How Forum Homini increased their direct bookings, optimised their guest communications and maximised their RevPAR with RaccoonUpsell

Forum Homini, a boutique hotel, faced challenges in promoting its ancillary services like spa treatments and dining packages. Their previous system made this process manual and inefficient, leading to missed revenue opportunities. The hotel also lacked a direct online booking system, which increased their reliance on third-party OTAs and associated commission costs, while manual booking management was time-consuming and prone to errors. They turned to RoomRaccoon for a solution.

By implementing RoomRaccoon's RaccoonUpsell module, booking engine, and channel manager, Forum Homini automated its upselling and streamlined its distribution and direct reservation processes. The results were significant, including a 191% ROI on upselling, a 41% increase in direct bookings, and a 41% rise in RevPAR, all achieved with the RoomRaccoon platform.

Forum Homini

Marlise Davids

Manager