Case Study: Salina Maris speeds up hotel pricing decisions with RoomPriceGenie

Salina Maris - Customer Case Study

Salina Maris, a small family-run spa hotel in Switzerland, previously managed its room pricing using a manual Excel-based system. This process was time-consuming and resulted in slow reactions to the short booking cycles of the hotel industry, a challenge that intensified during the COVID-19 pandemic. The hotel's manager sought a more efficient and automated solution.

The hotel implemented RoomPriceGenie to automate its pricing. With RoomPriceGenie, prices now change more quickly and gradually, taking market conditions into account. The solution also allows for pricing adjustments based on the occupancy of specific room types, not just the hotel as a whole. While specific financial figures were not yet available, the hotel reported that its average prices were not lower and expressed significantly more confidence in its pricing strategy by combining the tool's data with their own experience.

Salina Maris

Markus Schmid

Manager