Case Study: Portland Hotel reduces pricing workload and improves yield with RoomPriceGenie

Portland Hotel - Customer Case Study

The Portland Hotel, a 26-to-50 room property in the United Kingdom, faced a challenge in manually managing its room rates. The revenue management consultant spent excessive time gathering competitor data and market trends using Excel, a process that was difficult to maintain across multiple properties. This manual approach made it hard to proactively manage rates 12 months in advance.

By implementing RoomPriceGenie's revenue management software, the hotel automated its pricing strategy. The solution integrated with their iBex PMS and drastically reduced the time spent on competitor rate comparison from hours to less than 30 minutes per week. RoomPriceGenie provided transparent pricing calculations and the flexibility to override rates, which built immediate trust. This allowed the hotel to adapt rates quickly during the COVID-19 crisis, resulting in a higher yield than expected and providing a significant competitive advantage.