Case Study: The Oak Tree Inn boosts occupancy and revenue with RoomPriceGenie and Rezcontrol

How The Oak Tree Inn has improved its processes and increased occupancy by 8% and revenue by 10% through working with Rezcontrol PMS and RoomPriceGenie

The Oak Tree Inn, a family-run hotel in Scotland, faced challenges with manual processes, a lack of visibility into performance metrics, and the difficulty of optimizing room rates to increase occupancy and revenue. As a small, seasonal team, they needed to streamline operations and implement a more scientific, data-driven pricing strategy, which led them to partner with RoomPriceGenie.

By implementing RoomPriceGenie’s dynamic pricing solution, the vendor provided the algorithm needed to move from fixed to optimized rates. This integration with their Rezcontrol PMS delivered an 8% increase in occupancy and a 10% increase in overall revenue, while also saving the team countless hours on manual administrative tasks.

The Oak Tree Inn

Martin Buchanan

General Manager